Abstract
Objectives: This study aimed to know that how communication professionals specifically journalists residing in urban areas use Facebook, a social media platform, for their professional activities. Method: The data for this study was collected by doing a cross-sectional quantitative survey with the help of pre-designed close-ended questionnaire that was distributed among the urban journalists in Sindh province, Pakistan in a face to face situation. Then the data was analyzed in SPSS statistical software. Findings: The findings have been presented in tables and then described and analyzed to know the Facebook usage patterns of the sampled urban journalists. In this way, it was observed that the journalists used Facebook for their professional activities i.e. they used Facebook to receive and share news and information. Novelty: Facebook that was made to interweave social networking is also used for journalistic professional activities.Keywords: Facebook, Information, Journalists, News, Social Media
Highlights
Change in technologies, the information seeking methods as well change[1]
Third regarding following stories shared on Facebook the results indicated that on average the unmarried journalists (M=2.72) used Facebook more than married journalists (M=2.50), (t=-2.250, p=.025) for following the story shared on Facebook
The results related to the activity of sharing news on Facebook indicated that on average unmarried journalists (M=2.86) used Facebook more for sharing news stories than married journalists (M=2.87), (t=-.846, p=.398)
Summary
The information seeking methods as well change[1]. In this way, among other technological developments, social media, due to its interactive nature, is as well popular in the world.Unlike other users, journalists are using social media to build relationships with online communities and for reasons which are advantageous to their work[2]. The information seeking methods as well change[1]. In this way, among other technological developments, social media, due to its interactive nature, is as well popular in the world. News-workers are tending to Facebook and other SNSs to seek information. Journalists prefer speedy network like Facebook to find and share news stories urgently to cater information needs of the audiences and media organisations. In this relation, Arceneux and Weiss (2010) concluded that journalists could gather and disseminate information at near-instantaneous speed by using social media tools[3]
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