Facebook to Metaverse: A Philosophical insight into Monetization, Practices and Preferences in Pakistan

Abstract

Social Media Monetization has played a significant role in the economic domain. The dynamic world of digital media is transiting from augmented to virtual reality as can be seen in the case of the metaverse. Considering uses and gratification, the current study is aimed at exploring the practices and demographic perspectives of Pakistani social media consumers. For this purpose, a sample of 300 social media consumers was surveyed by using a purposive sampling technique. There is a positive correlation between the credibility of the SNS and trust in online resources with the usage of social media monetized content in Pakistani consumers. In addition to that, age is observed as a significant factor unlike the income of the users while utilizing social media monetized content.Being an emerging trend, monetization still requires room for building consumer trust. The study can be taken as a multi-disciplinary bridge among domains of marketing, consumer psychology, and social media.