Eyes on the prize: Narcissism and visual attention to status and affiliation

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This eye tracking study tested the hypothesis that narcissists’ visual attention is motivated, focusing on two fundamental social motives: status and affiliation. We measured participants’ full narcissism spectrum (narcissistic agency, antagonism, and neuroticism) via self-reports. We measured visual attention to status and affiliation images via eye-tracking in the lab. We hypothesized that narcissistic agency would relate to increased attention to status, and that narcissistic antagonism would relate to increased attention to status and decreased attention to affiliation. We formulated no hypotheses regarding narcissistic neuroticism. Results showed that only agentic narcissism was related to increased attention toward status. The three forms of narcissism were unrelated to attention to affiliation. These findings suggest that agentic narcissists’ attention is driven by an underlying status motive. More broadly, findings are consistent with the notion that visual attention expresses and maintains people’s personality traits via satisfying trait-congruent motives.