Abstract
The article analyzes potential of applying contemporary eye-tracking technologies in the areas of analytical support of political activities and public administration. The authors conclude that eye-tracking research could be applied to planning of information and election campaigns, counter-extremism activities in the Internet, party branding and political SMM. The article shows that in the context of the Covid-19 pandemic, an increasing share of information, management and regulatory functions are performed online, which further updates the possibilities of using eye-tracking to improve remote public services and optimize their usability.
Highlights
Share of information, management and regulatory functions are performed online, which further updates the possibilities of using eye-tracking to improve remote public services and optimize their usability
Окулометрические проявления психологических установок респондентов в отношении восприятия визуального контента // Вестник Российского нового университета
The authors conclude that eye-tracking research could be applied to planning of information and election campaigns, counter-extremism activities in the Internet, party branding and political SMM
Summary
Share of information, management and regulatory functions are performed online, which further updates the possibilities of using eye-tracking to improve remote public services and optimize their usability. Окулографический анализ психосемантических особенностей компьютерных изображений // Личность в информационно-образовательном пространстве: ответы на вызовы времени: сборник докладов Всероссийской научно-практической конференции.
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