Abstract

The paper is written in the context of research problems current in the contemporary scientific community, where one of the significant questions is the one of specifics in formation and development of linguistic persona in the modern Russia. The purpose of the paper is to consider extra-linguistic factors influencing the formation of linguistic personality in polyethnic Kabardino-Balkaria, which is actively developing on the way to active participation in the world of cultural globalization combined with preservation of centuries-long ethnic traditions, historical and natural heritage, co-existence of different languages and cultural types within a single spatial and temporal paradigm. The work emphasizes the idea that uniqueness of Kabardino-Balkaria related primarily to its polysubjectival nature, formed by decades of interactions of its title nations (Kabarda and Balkarians) with many other ethnicities, including Russians, which, had doubtless influence on the specificity of forming the linguistic persona from the standpoint of actualizing the importance of native and Russian languages in its linguistic fate. The empiric material presented here allows analyzing the trends in development of ethnic language policy in the republic; establishing degree of demand and knowledge of native and Russian languages among the members of the title ethnicities; understanding priorities and concepts in the modern cultural and communicative space; allows for conclusions that nowadays formation and development of the linguistic personality of a Russian citizen are determined by social needs in active cooperation and communication of people against the background of expanding inter-civilizational dialog in the global and integrational world.

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