Abstract
In today’s marketplace, external appearance and internal decoration become an increasingly important factor that affecting sales volume of product. Moreover, for loaders, the external appearance and decoration of the cab may influence the driver’s comfort both visually and mentally. In order to find out how it works, we divided the experimental subjects into professional group and nonprofessional group and used eye tracker to record subjects’ responses (eye movements) to the pictures of the loader, and then analyzed these responses with the eye tracker build-in analyzing software. The results show that the professional are more interested in functional parts and the nonprofessionals are more likely to be influenced by appearance shape and color; the instrument panel is less attracted during the whole experiments.
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