Extending knowledge-based view: Future trends of corporate social entrepreneurship to fight the gig economy challenges

Abstract

Theorizing on the longitudinal case study of a Corporate Social Entrepreneurship (CSE), the paper offers a micro-level perspective of the Knowledge-Based View (KBV) in the current context of the gig economy. The intent is to suggest individual actions to overcome the gig economy issues based on limitless earnings, insecure work, and low quality of entrepreneurial activities. The paper originally contributes to the knowledge management and entrepreneurial literature and is partly consistent with the results on the extending knowledge-based perspective for a digital CSE. As a result, the main knowledge used for the development of the firm comes from the personal life of the actors involved in the project mostly. New research avenues are suggested: 1) the real bottom-up strategizing process for CSE; 2) the managerial level actions to induce entrepreneurial initiatives within a CSE; 3) the gendered aspect of CSE embedded in the new digital, social expanded KBV framework.