Abstract
This article tries to analyze the technical metaphors based upon the fields of jewelry, sewing and hairdressing, the three of them with a high index of appearance in the special languages. The method departs from the analysis of the linguistic uses of the aforementioned metaphors to verify that a high level of them is related with the concepts of shape/morphology and joining/fastening, leaving aside in most cases the sense of ornamentation or aesthetics they convey in general language. Shape metaphors show an almost pictorial perception of reality since they are a kind of blurred coupling of the premetaphoric primitive to which they refer. The expressions of function inherent to shape metaphors are highly pragmatical, since they respond to a utilitarian aim when they explain the purpose of an object. In conclusion, the article shows a binomial shape-function in technical metaphors in which the only reference to a shape is used to highlight a technical function or purpose.
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