Abstract
This study examines the export performance consequences of a market orientation and the potential moderating impact of the competitive, technological, and market environment. Market orientation was positively related to three dimensions of export performance: change in export sales, export profits, and change in export profits. The impact of market orientation on export profits and change in export profits was stronger in a technologically turbulent environment. Overall, this study synthesizes two important streams of research, assesses the moderating impact of the environment, and empirically establishes a relation between market orientation and export performance.
Published Version
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