Abstract
The aim of this paper is to present the current state and wine tourism potential in the Republic of Srpska with the primary focus on its wineries and their activities towards attracting wine tourists from all over the world. To achieve this, a survey was conducted among 37 wineries in the Republic of Srpska. The first part of the questionnaire included data about planted grape varieties, annual yield, wine production, vineyards areas, and winery staff information. The second part of the survey was dedicated to the degree of participation of wineries in wine tourism activities and the services offered to wine tourists. Results indicate that the major factors thwarting further wine tourism development are the lack of accommodation and catering facilities as well as tours in foreign languages. One of the problems is the current lack of wine routes generally seen as critical supporting tools for wine tourism development. Based on the research results, the authors propose two wine routes in the Republic of Srpska, the Northern and Southern wine routes. Further wine tourism development should be focused mainly on these areas.
Highlights
One of the earliest mentions of wine tourism dates back to 1935 when Joseph Burckel wanted to connect winegrowers in the villages of the Rhineland-Palatinate region through the form of a wine route and encourage increased wine sales [1]
The main goal of this paper is to present the current state and potential of wine tourism in the Republic of Srpska with a special focus on its wineries and their efforts to attract wine tourists today and in future
This form of tourism has an educational dimension because it enables learning about grape form of tourism has an educational dimension because it enables learning about varieties, wine production technologies, and geographical, ethnographical, and historical grape varieties, wine production technologies, and geographical, ethnographical, and hisspecifics of the given wine region
Summary
One of the earliest mentions of wine tourism dates back to 1935 when Joseph Burckel wanted to connect winegrowers in the villages of the Rhineland-Palatinate region through the form of a wine route and encourage increased wine sales [1]. According to Hall et al [4], this form of tourism can be defined as tourism that includes visits to vineyards, wineries, wine exhibitions, and wine festivals where the main motive of tourists is to experience the attractions of the wine-growing region and the consumption of different wines. Sustainability 2022, 14, 2485 as a form of rural tourism, provided that it is realized on the territory of vineyards or in cellars for storage and production of wine. This development occurs from a desire of winemakers and other entrepreneurs to use the growing demand for quality wine and start an additional business from areas of food services by opening wine cellars or shops dedicated to wine distribution where wine sales are realized, but and additional gastronomical offer exists.
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