Wine tourism development in South Africa: a geographical analysis

Abstract

ABSTRACTWine tourism, which is growing and developing on a global scale, is widely considered a driver of economic and social development in rural areas. Limited job opportunities and unemployment are prevalent in most rural areas, particularly in South Africa. In 2015, the South African wine industry generated close to 300,000 direct and indirect employment opportunities. A geographical analysis of the development and current state of wine tourism in the region can assist in the country's efforts to develop a new strategy to enhance and preserve wine tourism in the future. Wine tourism development is analysed from a nodes, network and winescape perspective using the results from a national questionnaire survey. This mostly quantitative approach explains the wine tourism development over more than 40 years from a supply-side perspective including its wine tourism product portfolio and in terms of its physical footprint. Wine tourism development commenced from only three pioneer open cellar doors in 1971, to network formation of 21 wine routes and today boasting well-established wine tourism destinations. The Stellenbosch-Franschhoek-Paarl nexus emerges as South Africa's premier winescape, as being a well-established destination in its mature life cycle phase. Strong evidence of hierarchical differentiation between the wineries of the more established wine tourism regions has emerged. The impact of the wine tourism resorts on the smaller wineries has yet to be determined in the context of the resilience of the whole region. The development of wine tourism is also responsible for the transformation of rural landscapes and especially in the regions that have the most developed wine routes. These regions need higher-level protection (especially the cultural and natural resource bases) in the form of an ‘agricultural reserve’ or the declaration of a ‘national heritage site’.