Exploring walking choices in urban green streetscapes through the lens of the theory of planned behavior

Abstract

This study employed the theory of planned behavior to examine how green urban spaces influence walking behaviors, with a focus on Chongqing’s Jiefangbei Pedestrian Street. Using structural equation modelling to analyse survey data from 401 respondents, this study assessed the relationships between attitudes, subjective norms, perceived behavioral control, walking intentions, and actions. The results revealed that attitudes toward walking (β = 0.335, p < 0.001) and subjective norms (β = 0.221, p < 0.001) significantly predict walking intentions, which strongly determine actual walking behavior (β = 0.379, p < 0.001). Moreover, perceived behavioral control exerts a direct significant impact on walking actions (β = 0.332, p < 0.001), illustrating that both environmental and social factors are crucial in promoting pedestrian activity. These findings suggest that enhancing the appeal and accessibility of urban green spaces can significantly encourage walking, providing valuable insights for urban planning and public health policy. This study can guide city planners and health professionals in creating more walkable and health-conducive urban environments.