Abstract
The purpose of this study is to empirically assess whether the social-symbolic meaning of eating habits is constructed within cultures. The analysis is based on the sociological approaches of Bourdieu´s theory. To answer the question, data from an on-line survey (n=319; carried out in the Czech and Ukraine) are compared using multi-sample measurement model. Results indicate the effect of social structures on individual perceptions and practices through habitus. The differences rely on the revitalization of local food, food arts, and market in Czechia. These findings have several marketing and advertising implications.
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