Abstract
In India women suffer from poor maternal health sometime leading to maternal death. The condition is severe in Empowered Action Group states like Bihar. Caste and gender-based biases are responsible for it. Health informatics tools like mHealth is essential for disseminating useful maternal health-related information among rural women since its affordable and portable. A household survey was conducted in Malpur village, Dalsinghsarai block, Samastipur district, Bihar. Purposive random sampling was conducted. Mixed method was used for data collection and analysis. Results show that rural women have severe dependence on their immediate family members for information related to maternal health. ASHAs/AWWs too fail to generate information to lower caste women. Thus, mHealth becomes instrumental in generating maternal health education. The study contends that mHealth is promising in propagating need-based information to women in their own language, thereby becoming a harbinger of health promotion.
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