Exploring the Path and Implementation of Ideological and Political Education in Marketing Fundamentals Course based on Moral Education Concept

Abstract

Cultivating virtues and morality is the primary task of talent cultivation in China's universities and colleges, and promoting the construction of ideological and political education in courses is an important lever for curriculum reform in universities. As a provincial-level demonstration course of ideological and political education in vocational education in Jiangsu, Marketing Fundamentals course has been innovatively designed and practiced under the concept of moral education. The course pioneers the "3C" ideological and political education reform concept, which emphasizes the cultivation of competence, the development of creative thinking, and the dissemination of commercial culture, by designing a curriculum ideological and political education reform model with "Integrity Marketing, Scientific Marketing, and Confident Marketing" as the main theme and uses various teaching methods such as flipped classroom, project-based teaching, thematic presentations, group discussions, scenario simulations, case studies, and exploratory approaches to  integrate Ideological and Political Education into the entire process of teaching and learning.