Abstract
ABSTRACTReaction video, a new form of online video that records users' instant reactions to a particular thing, has emerged on social media in recent years. Its unique content composition and hedonic and emotional characteristics make the information cues that influence the affective generation in danmaku comments quite different from those in traditional videos. To explore the information cues of danmaku comments to stimulate users’ affective generation in reaction videos, we conduct thematic coding using the content analysis method by selecting the danmaku resources, video content, and reactors’ responses from 11 popular videos in different categories as samples to identify information cues that influence user affects in danmaku comments. The preliminary findings show that there are three main types of information cues in the reaction videos: the content of the original video, reactors’ reaction and danmaku comments, which could trigger danmaku users’ affect in reaction videos from the perspective of orientation type, parasocial interaction, and peer influence, respectively.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Proceedings of the Association for Information Science and Technology
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.