EXPLORING THE INFLUENCE OF HALAL CERTIFICATION ON CONSUMER BEHAVIOUR IN THE PHARMACEUTICAL INDUSTRY

Abstract

There is a growing demand for Halal Pharmaceuticals due to the increase in the Muslim population. They are now more concerned about halal goods and services. According to State of the Global Islamic Economy Report 2022, the 1.9 billion Muslims around the world spent the equivalent of US$2 trillion in 2021 in the food, pharmaceutical, cosmetics, fashion, travel, and media/recreation sectors, all of which are influenced by ethical purchasing requirements inspired by the Islamic faith. For Muslims, seeking halal goods is necessary to get Allah's blessings. Nonetheless, only a few pharmaceutical products have the certificated halal logo. This study aims to identify the variables of Halal Information, Halal Awareness, and Halal Certification to the intention to consume Halal Pharmaceuticals among older people. One hundred twenty-nine sets of questionnaires were distributed on Google form via WhatsApp. The data were analyzed using correlation and regression analysis. The finding revealed that all variables are positively linked to the Intention of Consuming Halal Pharmaceuticals. Interestingly, for multiple regression, only halal certification influenced the primary variable. The other two independent variables, Halal Information and Halal Awareness did not affect the elderly's intention to consume Halal Pharmaceuticals. This study's implication will help shed light on the understanding of the need of senior citizens. The roles of government and private agencies such as pharmaceutical manufacturers, hospitals, and caretakers of senior citizens should be aware of and provide the proper and halal pharmaceuticals for them. Fulfilling the elderly needs will improve their health, well-being, and quality of life.