Abstract
As a consumer software, mobile shopping apps are impacting the traditional rural markets in China, which have been weakening due to the loss of consumer base. This phenomenon has led to the gradual replacement of traditional rural markets by online shopping, eradicating both the consumption and social functions traditionally held by these markets. Efficient, cost-effective, and secure online shopping is gradually replacing the risky rural markets. However, this transition also entails the deconstruction of longstanding "acquaintance customer" relationships between buyers and sellers.
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