Exploring the Impact of Financial Literacy, Risk Tolerance, Job Satisfaction and Trust in Financial Institutions on Personal Investment Behaviors Among investment Company Employees in Shanghai, China

Abstract

The purpose of the study is to examine financial literacy, risk tolerance, job satisfaction and trust in financial institutions on personal investment behaviours among investment company employees in Shanghai, China. Data from a total of 324 respondents were collected from personal investment company using survey. The results of multiple regressions demonstrate that financial literacy, risk tolerance, job satisfaction, and trust in financial institutions have significant predictive power in explaining variations in personal investment behaviours among investment company employees in Shanghai, China. Trust in financial institutions stands out as the most potent predictor in the model followed by risk tolerance, financial literacy and job satisfaction. These results confirm existing literature but add a layer of complexity by focusing on employees in the financial sector. The strong correlation indicates that even those with inside industry knowledge place high value on trust. The emotional assurance stemming from trust appears to act as a foundational pillar for making investment decisions, especially in a bustling financial hub like Shanghai. It seems that trust mitigates the inherent risks of investments, leading to more confident decision-making.