Abstract
Innovation becoming a torrent in the current world must have something to do with its own features. While previous efforts mostly concentrated on commercial consequences, this writing aims to highlight the enjoyable elements of innovation—what is fun in having an innovation, pursuing an innovation, and presenting an innovation. It argues that if innovation itself creates novelty and wonders, maintaining an innovative environment favors democracy and freewill; conducting an innovation employs varied leverages; spreading and presenting innovation relies on simplicity and attractiveness. Understanding and exploiting those fun factors, conducting innovation, including studying innovation, can be more enjoyable endeavors.
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