Abstract
This research study delves into the burgeoning podcast culture in Saudi Arabia, with a specific focus on Candid Podcast Cafe. As the Kingdom experiences rapid social and cultural transformations, podcasts have emerged as a novel medium for self-expression, information dissemination, and entertainment. This investigation aims to provide an in-depth exploration of the role and impact of Candid Podcast Cafe within this evolving landscape. It outlines a comprehensive strategy for establishing and operating a business in the Kingdom of Saudi Arabia. It encompasses various key aspects, including the company's description, mission, and vision, industry analysis, business analysis (PESTLE), customer analysis, and competitor analysis. Additionally, the study delves into the internal environmental analysis, specifically focusing on the marketing mix, and concludes with a thorough SWOT analysis, followed by a well-considered conclusion and recommendations. 
 Keywords: Business Strategy; Growth Prospects; Market Research; Market Mix; PESTLE Analysis; Saudi Arabia Business Environment
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