Abstract
Product, a critical component of creativity, was explored within a creative setting by concentrating on bricolage as deemed implicit components of creativity. This study's major objective is to represent elements of bricolage as product creativity in a design studio. This study's primary objective is not to increase the efficacy of product creativity, but rather to accurately make a new description of the elements of product creativity based on the notions of bricolage. An experiment was performed with 25 student works designed as the part of the assignment titled `inform/perfom` in basic design studio. Rating scales were utilized as evaluation instruments.Considering the product creativity as bricolage, it was found that there is statistically significant relation between design elements, design principles and material utilization. Moreover, compared to design principles, design elements have a higher ratio of creative level in student works.
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