Abstract
This study explores the factors that contribute to social media fatigue and how it affects users’ intentions to stop regularly using their WeChat Moments. The findings demonstrate that information overload, social overload, system feature overload, and upward social comparison (stressors) impact social media fatigue (Strain) and ultimately impact the decision to discontinue using WeChat Moments. Social media fatigue acts as a buffer between the stressors of social interaction and the outcome. Users who bear the pressure of the opinion leader role and have low clustering coefficients in the ego network are more likely to express the desire to discontinue using WeChat Moments.
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