Abstract
In the digital era, social media is increasingly permeating the fragmented lives of people. While enjoying the convenience and speed of online socializing, people are gradually surrounded by a variety of information. Through observations and interviews, we found that young people are plagued by negative comparisons, interaction dysfunction, information overload, social overload, and intergenerational communication in the process of participating in social media. Increasing numbers of young people feel overwhelmed in the process of online socialization and the phenomenon of social media fatigue (SMF) gradually spreads. This study combined the existing relevant theoretical models of the influencing factors of SMF and the real-life empirical materials of youth groups. Furthermore, this study enriched into new research variables and validated the data of relevant variables through a questionnaire survey (n = 663) to explore the influencing factors of SMF of youth groups and inductively analyze the inner logic of the emergence of SMF among such groups. It was found that negative comparison, interaction dysregulation, information overload, social overload, self-efficacy, and impression management all had significant positive effects on SMF behaviors, while privacy anxiety and intergenerational communication had no significant positive effects on SMF behaviors.
Highlights
The emergence of social media plays an important role in promoting offline social activities and related identity construction (Hercheui, 2011)
In the section on personal psychological traits, selfefficacy and privacy anxiety were added to the factors influencing social media fatigue (SMF) behavior, and it was proved that privacy anxiety had no significant positive effect on SMF behavior in the youth group
Individual impression management and intergenerational communication were added to the model for validation, and the data showed a positive effect on SMF behavior
Summary
The emergence of social media plays an important role in promoting offline social activities and related identity construction (Hercheui, 2011). According to the 47th “statistical report on the development of Internet in China” released by CNNIC, there are more than 900 million Internet users in China, accounting for one-fifth of the Internet users around the world. More and more users share information and establish contacts with others through social media. Young people who are the main users of social media have different degrees of dependence on social media in their daily work and study life and have better psychological and behavioral experience in the use of social media. With the explosive development of social media, some “dark side” has gradually emerged in recent years (Salo et al, 2018). Some young people spend most of their time on social media and even indulge in it.
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