Exploring the digital development path of China's cultural industry empowered by artificial intelligence technology

Abstract

The digital development of cultural industry, as a national strategic plan, has become a new driving force to stimulate domestic demand and promote economic growth, and has continuously spawned a variety of new business forms and modes. Artificial intelligence（AI）as a new technology paradigm with machine intelligence and creativity, has great potential to integrate with content-heavy and highly creative cultural industries, and is of great significance in empowering the transformation of cultural industries' production, upgrading of products, and improving the quality of consumption. This paper reveals the dynamic trend of the digital development of China's cultural industry by analysing cases of the integration of AI and the cultural industry. We further propose a path for AI-enabled cultural industry development from five dimensions: content, experience, technology, operation and industry, to achieve the goal of making China's outstanding traditional culture "live" and "go out", as well as conveying the rich connotation and contemporary value of Chinese traditional culture to the world.