Exploring the Case: Successful hospitality micro-entrepreneurs in Bandung, Indonesia

Abstract

Introduction This case study investigates factors that contribute to the success of street food vendors based on interviews with vendors in Bandung, Indonesia. The study found that success for street food vendors is not exclusively related to gaining more financial and/or material possessions. Success can also be related to their business, individual and family well-being, and contribution to the community. The findings also show that achieving success for street food vendors can be attributed to several factors: networks, product and service quality, positive attitudes, and the utilization of technology.