Exploring the Case: Social Justice in the Hospitality Industry – Better Pay Equals Better Employees and a Better Hotel

Abstract

Introduction The Parkside Hotel in Victoria, Canada faced an issue of how to deal with high staff turnover, employee dissatisfaction and increasing minimum wage. This case outlines the issues surrounding labour shortages and how to address sustainability challenges that required investment in order to address increasing business risk. This case is appropriate for marketing, strategy and sustainability-related courses. The case will be particularly useful for students who wish to gain experience in strategy or complex issues relating to business and sustainability. The case will allow students to understand the role a company or organization can play in a larger stakeholder and legal context. It will also aid understanding of the role of shareholders, not just stakeholders, and demonstrate the importance of core business values as a means of doing good, not just doing well.