Abstract
ABSTRACTThe present study explores specific value dimension(s) that generate one type of value outcome as a result of interactive value formation (IVF) – value no-creation – in a cruise service context. Using netnography, customer-generated content on TripAdvisor was analysed. Five keywords “ok”, “average”, “standard”, “decent” and “not good not bad” were linked to value no-creation outcome of IVF. Out of total 2667 online reviews, the data analysis consisted of 165 neutral reviews of tourists’ cruise experiences with 2 major cruise service providers in Helsinki, Finland (Viking Line and Tallink Silja). A grounded theory approach was used to analyse the data. Two value dimensions resulted in value no-creation outcome: cruise ship cabin and buffet. Future studies should incorporate the third outcome of value no-creation for a holistic and realistic understanding of the value concept.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
