Abstract
This systematic literature review delves into the intricacies of technological innovation and entrepreneurship and the management and strategies of new product development from an interdisciplinary perspective. After a rigorous selection process, 323 pivotal articles from 11 esteemed journals published between 2020 and 2023 underwent analysis, highlighting the contemporary research trajectories in these domains. This study highlights the emergence of artificial intelligence generated content technology since 2022 and its implications for innovation and product development among nascent entrepreneurs and established corporations. The insights garnered from this investigation enrich the existing scholarly discourse and offer relevant recommendations for subsequent inquiries in the dynamic realm of technological innovation and entrepreneurship.
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