Exploring Team Collaboration in the New Metaverse (The 3D-AI Internet)

Abstract

This study explores the anticipated changes in team collaboration driven by the rise of AI-reliant businesses in the metaverse. The research is motivated by the rapid technological advancements and increasing interest from major tech companies in creating shared virtual environments for distributed teams. The main objective is to investigate how team collaboration will evolve in this new context, providing insights for future metaverse team members and leaders. The qualitative study employs semi-structured, in-depth interviews in January-February 2022 with team members from the virtual world of Second Life, focusing on payment satisfaction, globalized team culture, training and learning, and fictional identities. This research period is contemporary, reflecting current trends and capabilities. The primary methods include thematic analysis of interview data to identify emerging patterns. Data is analyzed using “Dedoose”, a web application for mixed methods research, and collected in several codes and subcodes that will eventually form a “code tree”. Descriptive validity, interpretative validity, theoretical validity and generalizable validity were confirmed. Key findings reveal that metaverse-native teams need innovative payment methods and a focus on authentic self-expression. A globalized team culture will require balancing work and social life in virtual environments, with Corporate Social Responsibility being vital to attracting Generation Alpha. Payment satisfaction will shift towards fulfilment and unique experiences rather than just financial security, and businesses should explore alternative payment methods beyond cryptocurrency. Fictional identities will necessitate building metaverse-specific reputations for professionalism and trust. Training and learning will connect virtual and real-life scenarios, enhancing skills and quality. The study confirms that traditional collaboration models may only partially apply in augmented virtuality. These results have practical significance for businesses and professionals preparing to operate in the metaverse, offering a foundation for future research and development in virtual team collaboration.