Exploring Sustainable Clothing Display Design under the Concept of Sustainability

Abstract

This paper examines sustainable clothing display design under the sustainability concept. The fashion industry faces growing pressure to incorporate sustainability into display design due to environmental concerns and consumer expectations. Employing a comprehensive approach, including literature review, case studies, and consumer surveys, this research establishes a theoretical framework by elucidating sustainable development principles and objectives. Through the analysis of successful sustainable display design cases, particularly within clothing manufacturing and supply chains, the study highlights the pivotal role of brands in this process. Extensive surveys and interviews involving consumers of different demographics and shopping behaviors reveal a positive consumer attitude toward sustainable display design, with sustainability being a significant factor in purchasing decisions. The findings suggest that brands and retailers can enhance their reputation and sales effectiveness by adopting eco-friendly materials, energy-efficient lighting, and reusable display elements. Nevertheless, the study identifies challenges, such as the need for education and standardization in sustainable display design implementation. This study emphasizes the importance of sustainability in clothing display design and its potential to positively impact brand reputation and sales. The research provides valuable guidance to brands and retailers and proposes future research directions, including market segmentation, cultural considerations, and the establishment of sustainable development criteria, to further advance sustainability in the fashion industry.