Abstract
Maintaining an effective organizational culture within the corporate group is indeed a must to enhance organizational performance and shareholder return. A concept is proposed for a qualitative study aimed to explore prominent strategies that one corporate group deploys to establish an effective organizational culture to enhance performance. Denison organizational culture model is served as the theoretical underpinning for the study. “What strategies do senior managers deploy to establish an effective organizational culture to enhance performance” is identified as the research problem of the study in order to bridge the prevailing research gap. The research problem is answered through four research questions. An exploratory single-case study design is used for the study. A purposive sample of 20 senior managers from a leading corporate group in Sri Lanka participate in semi structured face-toface interviews. The study corporate group has 47 companies belongs to six main sectors, which is one of the largest corporate groups in Sri Lanka. The chosen participants conform the criteria of a minimum of 5 years of experience with strategies in establishing an effective organizational culture in the corporate group. The findings of this study would reveal a new model for business managers to enhance corporate performance by establishing an effective organizational culture.
Highlights
Organizational culture can be considered as an indispensable element of organizational performance, and a source of sustainable competitive advantage (Childress, 2013; Kenny, 2012)
This paper highlights the conceptual approach for a qualitative study of exploring the strategies that one corporate group deploys to establish an effective organizational culture to enhance performance
The second section focuses on identification of research problem and research questions according to the research objectives
Summary
Organizational culture can be considered as an indispensable element of organizational performance, and a source of sustainable competitive advantage (Childress, 2013; Kenny, 2012). In a corporate group structure with diversified companies, managers have more challenges to establish an effective organizational culture (Lee & Gaur, 2013). Lee and Gaur (2013) indicated that establishing an effective organizational culture in the corporate group is necessary to enhance performance. This paper highlights the conceptual approach for a qualitative study of exploring the strategies that one corporate group deploys to establish an effective organizational culture to enhance performance. The paper consists of five main sections, which explain the conceptual approach of this study with academic rigor. In the first section: background of the study and analysis of the existing research gaps are explained. In the third section: the empirical and practical significance of the study are explained. The fourth section emphasizes on the research methodology used for the study. In the fifth section: assumptions, limitations, and delimitations relate to the study are highlighted
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