Exploring Social Recommendations with Visual Diversity-Promoting Interfaces

Abstract

The beyond-relevance objectives of recommender systems have been drawing more and more attention. For example, a diversity-enhanced interface has been shown to associate positively with overall levels of user satisfaction. However, little is known about how users adopt diversity-enhanced interfaces to accomplish various real-world tasks. In this article, we present two attempts at creating a visual diversity-enhanced interface that presents recommendations beyond a simple ranked list. Our goal was to design a recommender system interface to help users explore the different relevance prospects of recommended items in parallel and to stress their diversity. Two within-subject user studies in the context of social recommendation at academic conferences were conducted to compare our visual interfaces. Results from our user study show that the visual interfaces significantly reduced the exploration efforts required for given tasks and helped users to perceive the recommendation diversity. We show that the users examined a diverse set of recommended items while experiencing an improvement in overall user satisfaction. Also, the users’ subjective evaluations show significant improvement in many user-centric metrics. Experiences are discussed that shed light on avenues for future interface designs.