Abstract
The role of information systems in the business world in Indonesia has grown and reached a fairly rapid stage of progress, due to information systems in the business world, which can provide fast, accurate, and available information studies wherever needed, for example with the development of a marketplace business in Indonesia. Marketplace competition to attract potential consumers is getting tougher, therefore every marketplace company needs to maintain their user satisfaction so that they continue to use the marketplace services. The factors used to measure the level of application user satisfaction include system quality, information quality, design display quality, security, system user satisfaction. The object of this study is Tokopedia with the level of user satisfaction of the application as the variable of this study. The method used in this study is descriptive analysis with the C4.5 Decision Tree algorithm technique. Data collection is done by distributing questionnaires to Tokopedia application users and has been filled out by 114 respondents. The quality of information has the most significant influence on the level of satisfaction of the Tokopedia application users, besides the quality of the design display also has a significant influence on the level of satisfaction of the Tokopedia application users. This study shows that the level of user satisfaction with the Tokopedia application is good. The conclusion of this study is that the level of user satisfaction of the Tokopedia application isstrongly influenced by the value ofsystem quality, information quality, design display quality,security,system and service user satisfaction of the Tokopedia application. Keywords: Statisfication Level, Application User, C4.5 Algorithm, Decision Tree
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
