Abstract
Digital marketers are becoming increasingly aware of people’s online consumer experiences owing to the increasing popularity of online consumption. Exceptional online consumer experiences and memorable encounters are crucial. Although the use of cryptocurrency payments has become a new area for online website business growth, research on the experiential attributes of online travel websites supporting cryptocurrency payments is still lacking. The current research utilized text analytics and sentiment analysis to analyze reviews from seven online travel websites that accept cryptocurrency payments. This study identified 17 online experience topics and examine their relationship with ratings. Thereafter, perform emotional analysis in the comments. This research aimed to clarify the experiential aspects and emotional responses associated with online travel websites that accept cryptocurrency payments, ultimately contributing to a profound understanding of consumer experiences in this domain. Result provides new insights into the online experiences of online travel websites that accept cryptocurrency payments and contributes to theoretical and practical implications in this field.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
