Abstract

The present study investigated the nature of learning challenges inherent in studying Readings in Business through the English medium instruction (EMI) and the coping strategies business English learners use to overcome those learning challenges. The study adopted a quantitative approach and collected the data through an online questionnaire. The findings revealed that business English learners face challenges related to the language used in the textbook, and some may find the textbook's language more difficult to comprehend. Further, the findings revealed that business English learners in the context of language proficiency-based challenges face challenges that affect their comprehension of textbook content, ability to answer tests effectively, exam scores, and participation in classroom discussions. Furthermore, the findings revealed that business English learners have mixed perceptions regarding instructor-based challenges. Finally, in terms of coping strategies, the findings revealed that business English learners adopted a variety of coping strategies, such as using Google Translate to translate the paragraphs, using their native language to inquire and ask questions, creating a glossary to memorize new words, using bilingual dictionaries and translation tools, and seeking help from classmates and instructors. The study provides a number of implications and recommendations for further studies.

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