Abstract
Creativity has played a major role in innovation advancement in various industries across the globe. In this present research, enhancement of Creativity Development Process (CDP) in business, through an eye of Systems Approach Perspective (SAP) is under-pinned. Notwithstanding, actuating the deliberate development of skills, roles and competencies needed for effective performance of work, promotes shaping business values and culture. Therefore, the aim of this study through action research is to enhance analytical creative development process, necessary for attaining high quality knowledge base creativity for business innovation. Previous research in development of creativity based on knowledge, focused on strengthening process of information collection and evidence handling to solve a problem. Further, research dealt with role of creativity in innovation process, and other focused of categories of creativity such as primary creativity or inspiration and secondary creativity or elaboration. Using a 3-point Matrix scale, research showed that decision process using systems analysis approach enhanced creativity development process. In this regard, the immense contribution of applying System Analysis Approach (SAAP) to optimize capacity in decision making on choice of idea, through sustainable creative thinking and innovation cannot be under-estimated.
Highlights
The determination of best course of action in both social and economic development has witnessed diverse decision-making methods
The immense contribution of applying System Analysis Approach (SAAP) to optimize capacity in decision making on choice of idea, through sustainable creative thinking and innovation cannot be under-estimated
Approach Unstructured questions based on exploiting our research model for enhancement of creativity development process namely: Problem Analysis, Knowledge, Creative “SPARK”, Decision Process, Validation, and New Idea
Summary
The determination of best course of action in both social and economic development has witnessed diverse decision-making methods. Naturalistic decision Model, multi-attribute Utility analysis, Decision Analysis (Oroszi, 2020), improving decision making performance in current competitive world is vital. The application of decision process such as System Analysis Approach to Creativity Development Process (CDP) to generate high quality perspectives needs exploring in research. In this regard, the need to enhance creativity and possible innovation drive necessary to do business cannot be over-emphasized
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