Exploring Items for Measuring Behavioural Intention among Bleisure in Malaysia: An Exploratory Factor Analysis

Abstract

This study used exploratory factor analysis (EFA) to investigate the reliability of a tool for assessing the behavioural intentions of international bleisure tourists to visit leisure attractions in Malaysia during their business trips. The instrument consists of four constructs. 110 responses were collected to conduct the EFA after distributing the questionnaire. The EFA was performed separately for each construct. The analysis obtained that the first and second constructs have three and four components, respectively, while the third and fourth constructs have one component each. Each item in each construct factor is > 0.5, while all construct is significant as they yielded the P value < 0.05 for Bartlett's Test of Sphericity. All constructs reach higher than 0.6 for the Kaiser-Meyer-Olkin measure of sampling adequacy, indicating that the sample size was adequate. All items in the constructs also reach greater than 0.7 for Cronbach's alpha. It showed that all the instrument to measure the behavioural intentions of international bleisure tourists to visit leisure attractions during their business trip is valid and reliable. The outcome of this study is useful for future research in the field of behavioural intentions.