Abstract
Green innovation has been attracting increasing attention due to its contributions to the conservation of resources and environmental protection. However, in the process of exploring green innovation, the allocation of resources and the direction of innovation are often inaccurate, which leads to a low efficiency of green innovation. If we can learn the green innovation practices from successful companies, we can certainly provide reference strategies for those companies that are exploring green innovation. Therefore, taking the Fortune Global 500 companies as the analysis object, this research develops the criteria of green innovation practices and conducts a cluster analysis of these companies by using a content analysis method. Finally, this article summarizes the green innovation practices of the six types of industries and provides corresponding countermeasures and suggestions, which provide a strong reference for relevant companies to carry out green innovation.
Highlights
With the rapid development of the economy, environmental problems have become increasingly prominent
One is how do we identify the criteria of green innovation practices? Two is how do we deeply analyze these practices? In the existing studies about green innovation practices, the criteria are obtained mainly from the literature (Cui et al, 2019; Tseng et al, 2013) and may be somewhat inconsistent with the actual situation of the companies’ practices of green innovation
The main contributions of this research are as follows: First, we develop criteria of green innovation practices by combining the literature with content analysis, which enriches the criteria framework of green innovation
Summary
With the rapid development of the economy, environmental problems have become increasingly prominent. Most of the state-of-the-art knowledge about green innovation comes from an organization’s case study of environmental issues in management and response (Mele & Russo-Spena, 2015); a small amount of research used a one-time survey, but quantitative research with large samples is seriously lacking (Zhang, 2012) To answer these questions and further enrich the theoretical research of green innovation, this article takes the top 500 global companies as the research objects and their relevant data of green innovation practices as the sample, uses a content analysis method to obtain criteria, and clusters and analyzes the green innovation practices of companies. The last part includes the conclusion and limitation of the study
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