Abstract

ABSTRACT This study aims to understand how route-specific attributes and passengers’ intrinsic traits affect metro route choice behavior by integrating previously unstudied latent constructs into traditional discrete choice model. Latent personality traits and socio-demographics are utilized as classifiers to probabilistically allocate individuals into different classes, and the role of specific attributes within each class is estimated. Data was collected through a web-based survey designed to collect stated preference data on metro routes, using psychometric indicators to assess respondents’ personality traits. Results indicate that three distinct latent classes were identified: business travelers (30%) prioritize riding comfort; commuters (55%) are time-sensitive and emphasize travel purpose and the urgency level they face; leisure travelers (15%) place greater attention on a comfortable riding environment over travel time or context. The empirical results can inform multiple route recommendation plans and enhance metro management.

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