Abstract
This study investigates the emotional responses triggered by color changes, utilizing both discrete and continuous video stimuli to explore the theory that color influences emotional states. Nineteen participants from the IHHSJF-30201 class were exposed to color pairs derived from the Berkeley Color Project 37 (BCP-37), specifically examining transitions between saturated and medium hues of red, blue, yellow, and purple. Through Spearmans Rho correlation analysis and differential emotion intensity measurements, the study evaluates how sudden versus gradual color changes affect emotional perception. Results demonstrate significant differences in emotional responses between the discrete and continuous color transition groups, highlighting the impact of transition mode on emotional dynamics. The findings support existing theories on the relationship between color and emotion and suggest the potential for personalized color applications to enhance user experience in digital interfaces. Future research directions include integrating machine learning techniques and expanding biometric data collection to further refine the understanding of color-emotion interactions and their practical applications.
Published Version
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