Abstract

After the campaign, the candidates had chosen did the programs for Jakarta as a place where they want to be. Anies Baswedan got believes from society so they are won the voters. The objective of this study is to reveal what Anies’s purpose in his speech. This study helps politician and linguist to analyze and to understand the purpose lexical choice “pribumi” on Anies Baswedaan’s speech. It seems many netizens showing disagree to Anies statement that switch many discussion or debate regarding on it. This study applies content analysis in qualitative approach. The data taken from YouTube as a main data collection. The data consists of Anies speech campaign video with 22 minutes duration, and stressing on 4.48 minutes where the statement exist. The Speech Act Theory, proposed by John Searle (1969) used to help the analysis of this study. The analysis of the data found that Anies mostly used a representative speech act in his campaign speech. Since the representative speech act deals with the speaker’s belief, Anies believes by using it in his speech can rise an emotional bond and gaining trust. The controversy word “pribumi” used only to stress who we really are as Indonesian and not intended to rise a racism campaign on his speech content.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call