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Abstract
The research was based on the importance of greater involvement of women in the management of the State. This research aims to describe masculine female politician Indonesia campaign speech. In this study used a qualitative approach in the form of Critical Discourse Analysis (CDA) centred on the dismantling of the ulterior motive behind the language that is used to find the real message. The analysis was done to show the representation of the subject. Based on the results of research on speech discourse campaign prospective of Candidate Regent Kutai Kartanegara namely Rita Widyasari found that when women are involved in politics and do the speech of the campaign to attract sympathy glacial, the choice of the language used in speech tends to be masculine. In short, there was a campaign speech masculine woman through adjective apply, the question directly with the affirmative imperative sentence, constructions, the reference quantity (number), the sentence is active, and the presence of herself with the first person singular. The masculine act of campaign speech is applied so that women who tend to be "tough" transformed into a recognized figure of leadership because that assertiveness and straightforwardness in the language used.
Highlights
Machiavelli in II Principle (2008) suggests that the political world is a world that is full of intrigue and subterfuge
A stereotype of women as "household queen" as well as other things bringing out "mild-tempered" impact on their feeling doesn't have self-confidence involved into the political world that is determined as masculine, tending to dominate and competitive which is suitable for a male
In this study used a qualitative approach in the form of critical discourse analysis (CDA)
Summary
Machiavelli in II Principle (2008) suggests that the political world is a world that is full of intrigue and subterfuge. A stereotype of women as "household queen" as well as other things bringing out "mild-tempered" impact on their feeling doesn't have self-confidence involved into the political world that is determined as masculine, tending to dominate and competitive which is suitable for a male. Women according to Subono (2003:21) were often identified with the subtlety and politeness. Women who enter the world of political means must be "willing to be male" and ready to fight in the realm of hard men. Women have different political rights with men. What's more, the total population of women in Indonesia balanced when compared to the male population. Based on the population census of the year 2010 source from (www.bps.go.id), the male population of Indonesia as much as 119,630,913 inhabitants, while the women a number of 118,010,413 inhabitants. There are 101 men for every 100 women
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