Exploring Digital Fluency Skills Among the Business Organizations’ Workforce as A Competitive Advantage Tool: Quest for Sustainability

Abstract

In advancing the sustainability agenda, it is imperative for business organizations to equip their workforce with digital fluency skills in today’s digital landscape. The objectives of this paper are: (1) to review the digital fluency skills among the companies’ workforce in terms of implementation and challenges; and (2) to explore the role of digital fluency skills as a competitive advantage tool in realizing Sustainable Development Goals using the Resource-based View Theory. This paper highlights several challenges relating to digital fluency skills among personnel in business organizations, including lack of ecosystem, readiness, and awareness. This is among the first papers that conceptualize the digital fluency skills of the workforce as an intangible resource. This paper also proposes a hierarchical model of the digital fluency skills of the workforce to the business, national, and sustainable development goals.