EXPLORING COMMUNICATION DYNAMICS AT M.S. DE LARA CONSTRUCTION & TRADING: AN INTERVIEW-BASED STUDY

Abstract

This study aims to understand the communication dynamics at M.S. DE LARA Construction & Trading and shows how communication plays a vital role in every institution. It will determine the means of communication, “workplace” culture, barriers, and the institution's communication model. The communication dynamics were determined using observation and interview methods, which allowed researchers to learn about the institution's communication culture. The researchers applied thematic analysis to examine, interpret, and categorize participants' responses in this study. It enables the researchers to know the varied factors involved in the communication dynamics at M.S. DE LARA Construction & Trading. The study’s findings demonstrated that communication at M.S. DE LARA Construction & Trading reveals a healthy workplace environment and effective communication amidst communication barriers. Overall, this study provides insight into how communication works and the flow of communication in an institution. Additionally, the study finds and links the communication practices of M.S. DE LARA Trading & Construction to the Shannon-Weaver communication model. By evaluating the institution's communication patterns with this communication model, the research contributes to our understanding of fundamental principles that regulate communication in organizational contexts.