EVALUATING THE MEDIA COVERAGE’S IMPACT ON COMMUNICATION ACTIVITIES RELATED TO SOCIAL SECURITY IN VIETNAM DURING THE PERIOD OF INTERNATIONAL INTEGRATION

Abstract

Social security is an important subject of media coverage. By informing the needs of each person, group of people, community in difficulty and the activities of elements in the social safety network, the media coverage acts as a connection between social security levels and people. On the other hand, the media coverage is also a part of the social safety network, which discovers and advises the State on policy making and becomes a direct or indirect factor, making important material contributions to the spirit of the social security system. Social security is an important area of information in the journals, social security information is also very close and essential to people's lives. Because social security information includes almost all information related to people's, basic life needs such as insurance (social insurance, health insurance, unemployment insurance, etc.), minimum wage, pensions, benefits (maternity, sickness, work accidents, etc.), social incentives for people who have contributed to the country, emergency benefits for people in distress due to natural disasters, enemy sabotage and policies to support employment and vocational training for unemployed workers, people in particularly difficult circumstances, ethnic minorities in remote areas, people with disabilities, and others society (prostitution, drugs, etc.) to integrate into the community and ensure a minimum standard of living for them. The study was conducted to survey and evaluate the current state of media coverage’s effectiveness on communication activities of social security in Vietnam during the period of international integration, pointing out the advantages, limitations and causes of limitations.