Abstract
This study investigates the impact of e-commerce on the performance of SMEs in Taiwan, focusing on key factors that drive successful adoption. The analysis considers management support, IT infrastructure, organizational readiness, and external environment factors. Multiple regression analysis was conducted to test the hypotheses. Findings indicate that management support is the primary driver of e-commerce adoption, followed by IT infrastructure and organizational readiness, while the external environment has a smaller effect. Positive managerial attitudes, technological improvements, and organizational resource readiness are essential for e-commerce adoption. Government policies, socio-cultural alignment, and an effective legal framework also play significant roles. These findings provide insights for business managers and recommendations for policymakers to support SME growth in the digital economy.
Published Version
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