Abstract
This study explored the similarities and differences between 36 accomplished and 36 hopeful innovators in a large midwestern city in the United States. Both groups reported a higher frequency of recognized ideas when creative thinking occurred in the morning and under conditions of a state of calm. Realized Innovators uniquely approached the ideation process by intentionally applying a set of processes they found reliably effective. Potential Innovators were less deliberate in their approach to idea generation and were more likely to pursue activities with weak associations to creative outputs.
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