Abstract
One of the factors that affect education investment is an internal factor that comes from the decision of parents to support the maximum education. Therefore, the purpose of this study is to contribute to the identification of the reliability of instruments in measuring the educational awareness that parents have in deciding to invest in the field of education, using exploratory factor analysis and reliability analysis. The results of the analysis showed that, of the 24 items used, there was only 1 item with the Keskom1 code that had no correlation with other items studied, so the item with the Keskom1 code was not used as a measuring tool to retrieve future research data, while other items could be used as a tool for data collection. Keywords: Educational awareness, educational investment, EFA, reliability analysis.
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