Abstract
With the rise of new media, campus culture in colleges and universities has also begun to be affected by new media. With the advantages of new media, the construction of campus culture has gradually become an important topic in the development of colleges and universities in the new era. This paper mainly focuses on the “problems existing in the construction of campus culture in colleges and universities” and “the construction methods of campus culture under the new media environment”, hoping to give full play to the special advantages of “new media”, bring more innovative ideas for the construction of campus culture in colleges and universities in China, and help the development of campus culture in a more healthy and advanced direction.
Published Version
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